Predicting Popularity of Online Videos Using Support Vector Regression

Abstract

In this work, we propose a regression method to predict the popularity of an online video measured by its number of views. Our method uses Support Vector Regression with Gaussian radial basis functions. We show that predicting popularity patterns with this approach provides more precise and more stable prediction results, mainly thanks to the nonlinear character of the proposed method as well as its robustness. We prove the superiority of our method against the state of the art using datasets containing almost 24 000 videos from YouTube and Facebook. We also show that using visual features, such as the outputs of deep neural networks or scene dynamics' metrics, can be useful for popularity prediction before content publication. Furthermore, we show that popularity prediction accuracy can be improved by combining early distribution patterns with social and visual features and that social features represent a much stronger signal in terms of video popularity prediction than the visual ones.